In this demanding world, what prevails through an individual’s mind is land, property, car, money, job etc. But have we ever thought that there are even small things that have unknowingly succeeded in becoming a part of our daily life. So, without exaggerating much, let’s get to know more about Chewing Gum this time.
CHEWING GUM explanatory by its name is a gum to chew. It has evidently occupied a space in our daily routine. Avoided by none, be it cricketers, celebrities, office goers, adults, students, children. To name a few Mentos, Orbit, Centre Fresh, Happydent have been dominating the Indian market.
Wrigley, which is now merged with Mars is the global market leader in chewing gum producing companies. It has an estimated market share of about 35%. It has a very large variety portfolio including brands like Juicy Fruit, Spearmint, Double Mint, Eclipse etc. Among all sectors of the Indian confectionary market, chewing gum market is growing at the fastest speed. This market is growing at a
CAGR of more than 30% during 2012-2015. 44% of the Indian population consume chewing gum.
Talking about its origin, chewing gum’s history can be traced back to around 200 years back. But its evolution as a product mainly took place in United States. The very first commercial chewing gum called ‘The State of Maine Pure Spruce Gum’ was developed by John B. Curtis in 1848. He noted that Indian Americans chewed resin sap made out of the Spruce Trees. Hence, came up with the idea of making it into a commercial product for all.
Well, we all have been chewing gums since our childhood. Many won’t even know that there are Pros and Cons to chewing a gum. Let’s just concentrate on the Pros first, because everybody loves the taste of gum.
Improves Memory– It can improve memory and enhance cognitive powers. It increases the glucose level which provides energy to the body as well as mind. It increases the blood flow to the brain. During chewing a gum, the blood flow to the brain increases by 25% to 40% and hence brain works efficiently. Production of more oxygen, more glucose and more disposal of carbon dioxide takes place which improves memory.
Reduces Symptoms Of Stress– Chewing gum is a stress reliever and helps release nervous energy. Rhythmic motion while chewing has a stress reducing effect.
Oral Health– Chewing gum increases the production of saliva which is one of the most important oral components. Chewing gum is one of the helpful ways to cure bad breath. According to American Dental Association, chewing a sugar-free gum for 20 minutes after a meal prevents tooth decay.
Helps In Digestion– According to studies, chewing gum stimulates the production of saliva which in turn increases the rate of swallowing.
Sadly some NEGATIVES too 🙁
Reduction In Healthy Food Consumption– Gum chewers intake more of junk food and are less likely to eat fruits because, mint flavour present in the gum makes the fruit bitter.
Gastrointestinal Problems– The chewing of gum sends a signal to the body that a food particle is about to enter. As a result, enzymes and acids start getting produced, but without food, this results into over production of acids and enzymes. Hence, creating an intestinal disorder.
Tooth Decay– Chewing gum containing sugar can cause tooth decay if consumed above a certain limit. And sugar-free chewing gums can also damage as they contain acidic flavourings and certain preservatives that can lead to dental erosion.
We all get the first experience of a chewing gum as kids. Interestingly today companies are making gums which attract kids, by giving it all possible flavours. The packaging too excites the kids. What amazes me is the kind of distribution network these companies have established over the years. To be available at the smallest of shops. It’s a ritual for many smokers to chew a strong mint gum after smoking. Not that I’m suggesting you to become a smoker. People with bad breath it’s a request that you do chew a strong mint gum before making any public appearances. There are now variety of teeth whitening chewing gums available, again can be helpful to chain smokers and others too.
Do comment below if there are any more Pros and Cons to Chewing Gum. Also share your favourite Chewing Gums.
Article Credits: Sanjeevani Sinha